This book is for any company, business, or organization that deals with customers and has a passionate desire to survive. We’ve all been customers ourselves, and we’re tired of inadequate service, lack of concern, and a take-it-or-leave-it attitude. We’re tired of being told everything under the sun except that which we long to hear – How may I help you? followed by the appropriate action. This book is about excuses we hear and excuses we use for not giving excellent customer service, and how we can shoot those excuses down.